Without limits on production/profits, you get a runaway effect where you end up amassing coins/XP faster and faster the higher your level gets. I haven't looked at the new sandwiches and stuff but will use pizza as an example. They changed it so you can't get the pizza materials anymore as gifts (mushrooms, onions, tomatoes, etcc.) But lets go back to when you could. Let's assume you had 50 friends. They each sent you materials to make pizzas. Then you set up your farms at maxed out sizes (all 3 of mine are maxed sizes but not max plowed) so that you harvest every single day enough to make pizzas.
With the profit markup on the products and then the additional markup on the pizzas, it becomes an exponential growth where you amass so many coins so fast that one of two things happen.
1) You get totally bored with the game and quit because its too easy.
2) You get so many coins that they have to raise the price of everything to reflect the higher ranked players coins but that isn't fair to the lower players.
Somewhere, you have to have controls or things get way out of hand. Right now, my coin counter on the game itself shows just over 130 million coins. Last night I added up my storage and its above 80 million. I have over 200 million coins, what in the world will I ever spend them on? Nothing.
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